Cool Brands
While reading the latest edition of the CoolBrands report, an article caught my eye. Since 2001, CoolBrands has created “an independent survey of experts and consumers” to show the coolest brands, people and places in Britain each year.
Written by Sam Oxley, the article was about the challenge to find truly original ideas rather than following the herd. it was about creating things that are different from everything else. You can find it here as a blog post.
Today’s consumers are always looking for something new, says Sam. She adds: “The most creative people I know, and the people who inspire me, live and work in a field in Kent.”
Well, the Jali team also works in a field in Kent (see below), so we’re thrilled to be in such creative company!
Be In Control
At Jali, we’ve always believed that everyone has more skills and talents than they think. We’re all individuals, too. Our homes, tastes, requirements and budgets are different.
So why should we accept such limited choice when buying furniture? Too often, we see the same products made in standard sizes. It’s because this approach suits manufacturers and makes their lives easier.
So the way we do furniture manufacture is original and different. It puts you in control, and gives you the power to create not just ideas, but actual, unique products you’ll love to live with. And you will be very proud of them because you designed and assembled them. At Jali, we think there’s a designer inside everyone. And our job is to set that designer free, by giving you the power to make your home uniquely your own.
Disconnect
But Sam also makes the point that real creativity can’t be forced or prescribed. We often get the best ideas or solve a problem when we’re doing something not connected with the task at hand.
She accepts that we can be inspired by something we come across online but thinks we also need time away from our devices and screens. We need to be free of distractions so we have time to process and reflect.
In other words, we need to learn to disconnect, as well as enjoy being connected. And if you’ve been smart enough to create unique furniture like this bespoke Jali work station (above and below), you can do both just as easily. You can create one of your own using our latest online Designer.
And Start Designing…
However, if you’ve “disconnected” from a Jali design that you made some time ago, that’s still sitting in your “Work in progress” area on our site, why not go back and finish it now. You can then send your order through to us.
That way, you’ll soon get all the benefits of a Jali radiator cabinet, bookcase or any other product that you’ve chosen from our wide range.
And if you haven’t started, there’s no better time than now. In a few weeks, be enjoying beautiful, practical new furniture, delivered direct from our factory in the heart of Kent (yes, that field again!) to your door.
“Brands can and should be bolder and braver when it comes to developing new ideas” says Sam. “In an era of data and tracking, it’s more challenging to do things differently, go with your gut, be the first to innovate. But that’s what many of the brands we admire most do. They must buck the trend, go their own way and maintain their integrity.”
At Jali we’ve always aimed to do all this – and we always will. It can be a tough way to go, but as somebody once said, if a thing is worth doing, it’s worth doing well. And quite honestly, we’d rather be right than cool!
